The Brand


We are here for YOU

Clay And Glow is all about being customer-based and people-powered. We think there are already enough beauty brands that are only focussing on sales, sales and yes, sales.

Here, at Clay And Glow, we think we should more focus on the customer and community. YOU are the one that is the beauty expert of YOUR skin and you know best what works for YOU, so why shouldn't we listen to YOU? That is where we are all about!

That is why we started our Instagram community way before we had our first product launched. During this time, we learned a lot about the beauty community, what the needs are in the beauty industry and what's missing for YOU. We listened to our followers, asked them a lot of questions, having one-on-one conversations, doing a lot of polls on our Instagram stories. Purely to listen to our followers and YOU. And that is how we created our very first product, the Pink Clay Mask.  

We want to make YOU smile!

We want to give you your money worth. We want to make you smile when you receive the package. We want you to feel like you received a present from yourself, to yourself. Because we should all treat ourselves, right? Treating yourself with the mask means you are treating yourself with 'ME-time'. So first goal, is achieved!

But next to that, we also think it should be possible to give you the service you need without extra stress or money needed with ordering and receiving our product(s). That is why we put a lot of time and effort into making the website as easy as possible, have the best customer support (24/7 option to call, WhatsApp or email us) and that you can enjoy FREE shipping and returns.

YOU deserve it

YOU are the one that is running around, trying to keep everyone happy, doing everything at the same time, containing all relationships, trying to keep all the plates spinning. Girl, RELAX! Take some time just for YOU. Put on a mask, fix your nails, read a book and take some time for self care. YOU and your body deserve some relax time too. This is why we created our very first clay mask, to force YOU to take some time off, and give your skin a glow-up

Making things easy for YOU

After researching and analyzing (for over 7 months) what our followers are searching for in a beauty product and brand, we came to the conclusion that our followers wanted to connect with a brand that is focussing on a community, is supportive and explains how difficult-named beauty trends work instead of making it even more harder to understand.

Next to that we came to the conclusion, our followers are looking for a product that isn't too difficult, with crazy, hard to pronounce, ingredients, that is good for the skin, that doesn't include any nasties. This is how we created our very first product, a Pink Clay Mask: fully focused on a quick glow-up, easy to put on the face, an effective 10 minutes mask, and one that works

The Pink Clay Mask

Focused on fruit and food trends, all in one mask!

Next to the outer benefits, we wanted to create a mask that has all the inner benefits too. We were researching all possible ingredients and decided we didn't want to include any ingredients that no one knows, we want our customers to understand the ingredients, rather then looking at the ingredient list like... ''I have no idea what this all means''.

Our team started looking everywhere for ingredients to include in the mask. Ingredients that people know, like and that are actually working wonders on the skin.

Lunch and diners turned into ingredients ideas

While enjoying an healthy açaí bowl (with mango and some other fruits) for lunch, we made the joke to include açaí into the mask. Everyone knows it, it is super healthy and a real fruit trend. We decided to research the açaí berry and it's benefits for internal and external use. We found out that açaí is not only great to eat, but also an amazing fruity ingredient in a mask to put on your face! We had our very first ingredient, yay! 

While eating a vegan diner, the team discussed the importance of making the mask vegan. It is awful to see how beauty brands are still testing products on animals and even include animal-based ingredients in their products. ''Nope, we don't want to do that, our mask will be 100% vegan and cruelty-free.'' ''How funny would it be to include a meat replacement lots of people eat daily?''. The team looked at their plates. A quinoa bowl with kelp, cucumber, carrots and some other ingredients. ''Well, we can look into quinoa to put in the mask?''. And that is where the second ingredient came to life, Black Quinoa

While researching the benefits of black quinoa in our mask, one of the team members came with the idea of researching some more ingredients of the quinoa bowl. She decided to look into the benefits of kelp too. After finding out, kelp is great for the skin too, we added kelp into the Pink Clay Mask too. 

After some story telling, you get the fact we had so much fun creating our very first product. After researching and developing the mask for over 9 months, we were so excited to finally show it to our followers. And they loved it too! We started to produce the mask, start designing the website, the rest is history and after a couple of months we were LIVE

More to come!

If you are as excited about the mask and brand as we are, go check out our first product. There are many other creative ideas in the works, so stay tuned for a lot more! Make sure you follow us on Instagram to help develop our next products and to become a part of our community. We would love if you come say hi!